Oana Simona SCARLET
Creative Director & Communication Designer
-
B.A. in Philology – Romanian & English, University of Galati
-
European Certification in Graphic Design & Art Direction (Adobe Photoshop, Illustrator, InDesign, After Effects)
-
Classical & Digital Manga Courses – Inking, paneling, and dynamic composition techniques
Date of Birth: February, 1984
Bucharest, Romania
Where Stories Meet Design
II started with words and stories, and slowly transformed them into visual narratives. Today, my work brings together copywriting, branding, and digital illustration — turning ideas into visuals that speak for themselves.
Every project I take on combines clarity, creativity, and emotion, because design, at its best, is a form of storytelling.
Work Experience
2018 – Present
Scarletter
Founder, Creative Director & Freelance Designer
2016 – Present
Decostick.ro
Long -Term Creative Partner (Copy & Design)
2013 – 2014
Violet Advertising
Copywriter / Senior Copy
2010 – 2013
Groupon Romania
Content Creator
2008 - 2010
Print & Online Press
Reporter & Editor
2006 - 2007
PRO TV
Newsroom Intern
Founded Scarletter, an independent creative studio where I blend illustration, branding, and content strategy.
I design visual identities, marketing campaigns, and digital products that communicate authenticity and aesthetic coherence.
Over time, I also expanded into video editing and motion design, creating visual narratives that combine rhythm and atmosphere.
Through this project, I’ve built long-term collaborations with local and international clients, uniting storytelling and visual design under one consistent voice.
Ongoing collaboration with one of Romania’s leading wall décor brands.
I create original canvas and sticker collections, product descriptions, and campaign visuals adapted for both print and e-commerce.
This partnership has deepened my technical expertise in print production and my ability to translate design into tangible, sellable products.
Created creative concepts and campaign copy for national brands.
Participated in pitch presentations, wrote rationales, and worked closely with design teams to ensure brand consistency.
This period strengthened my understanding of strategic communication and the craft of persuasive writing.
Joined the company during its early launch phase in Romania and learned the fundamentals of digital marketing.
Wrote and scheduled promotional content, optimized deal pages, and created engaging copy aligned with audience behavior and brand voice.
Researched and wrote feature stories, cultural reports, and long-form interviews.
This stage developed my editorial discipline, my sense of narrative, and the ability to capture emotion through language — skills that later shaped my approach to branding and design.
Worked alongside senior journalists on field reporting, writing, and news editing.
This was my first immersion in visual communication and storytelling, learning how words and images build trust and clarity.